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Social Media Marketing 2017

Complete Social Media Marketing Course, Start learning From Beginner to Advanced.

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“Through practical approach, this course will take you from beginner to advanced level of social media marketer. This course is designed to give learners a great grounding and skill set to enter the world of social media marketing.

Requirements:

  • You should have a business need for social media – either as someone who is an entrepreneur or within an organization.

Who should attend this course?

  • Those looking for a comprehensive social media certificate.
  • This course is not for personal use of social media.

Outcome:

  • Understand the social media foundations.
  • Be able to fully audit their organization.
  • Plan goals and create a vision.
  • Build a social media strategy.
  • Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging.
  • Use advanced features of the most popular social networks.
  • Understand the wide scope of social media.
  • Understand the risks of social media.
  • Use social media not just for marketing, but for customer services & PR.
  • Understand the fundamentals of content marketing.”

Course Curriculum

Introduction to this course social media
001 Introduction to the course 00:06:00
Starting with the basics - Beginners
What is Social Media and the broadening scope of Social Media 00:04:09
Free Getting Started Bonus Content 00:00:30
Choosing your channels 00:03:24
Your Social Media Strategy
Introduction Social Strategy the Social Journey 00:05:09
Vision Goals 00:04:30
Final words on your Strategy 00:03:33
Strategy quiz Quiz 00:00:00
Getting started with the social networks
Facebook the quick start guide 00:16:18
Twitter the quick start guide 00:16:19
Youtube the quick start guide 00:07:30
Google the quick start guide 00:09:18
Instagram the quick start guide 00:07:30
Getting started quiz Quiz 00:00:00
The Social Media Audit
The Social Media Audit 00:07:21
Social Media Audit Spreadsheet Template 00:00:00
Social Audit – Name Variations Brain-storming sheet 00:00:00
History of Social Media
The history of Social Media, then and now 00:04:04
Social Media Content Marketing
An introduction to content marketing 00:03:33
The 5 Types of Content Marketing 00:02:10
Content Marketing Dos and Donts 00:01:27
Content Planning 00:03:16
Content Marketing for Customer Services 00:01:24
Content Marketing for Recruitment 00:03:18
Content Planning Template 00:00:00
Case study Red Bull 00:00:00
Facebook - What you need to know
Facebook The Content Mix 00:04:21
Scheduling Posts 00:01:25
Creating Offers 00:02:22
Post review function 00:01:10
Moderation agecountry restrictions 00:01:03
Page Messaging 00:01:33
Call to Action Buttons 00:02:01
Insights Analytics 00:08:09
Case study Cadbury 00:00:00
Case study Innocent Drinks 00:00:00
Case study Air Asia 00:00:00
Twitter - What you need to know
001 Twitter The Content Mix 00:03:27
002 Privacy Security 00:01:21
003 Following Tweeting 00:02:21
004 Following Dos and Donts 00:02:27
005 Notifications 00:01:03
006 Pinning Tweets 00:01:13
007 Basic Analytics 00:01:28
008 Case Study Tommy Hilfiger 00:00:00
009 Case study Bonobos 00:00:00
010 Case study Oreo 00:00:00
011 Case study Sammys 00:00:00
Google Plus what you need to know
Google Plus The Content Mix 00:03:04
Page managers 00:02:15
Using and managing circles 00:03:15
Google Local 00:02:33
Case study Cadbury 00:00:00
Social media automation
Introduction to automation 00:01:24
Engaging content – part 1 00:01:25
Engaging content – part 2 00:02:30
Guide When to use Social Media Automation 00:00:00
Scheduling and multiple network posting 00:02:15
Why use Hootsuite 00:00:00
Saved searches 00:01:04
Blogging - what you need to know
Why blog and considerations 00:06:03
Which platform 00:02:06
Creating a WordPress.com siteblog 00:01:13
Content and frequency 00:05:06
Optimisation 00:01:27
Winning with Blogging – Download 00:00:00
Other social networks and channels
Blab.im – quadalogues and reblabs 00:15:09
Workbooks, templates and downloads
Guide to which social networks to use 00:00:00
Social Media Strategy Workbook 00:00:00
Social Media Strategy Template 00:00:00
Social Media Playbook Template 00:00:00
Social media branding and image guidelines 00:00:00
Further Strategy Resources 00:00:00
Additional case studies
Case study Dove Cosmetics 00:00:00
Case study Etsy 00:00:00
Case study Lenovo 00:00:00
Case study Honda 00:00:00
Case study Ford Instagram 00:00:00
Case study HM Instagram 00:00:00
Case study Jamie Oliver Youtube 00:00:00
Get your certificate, badge and LinkedIn cert
Certificate badge instructions 00:00:00

Course Reviews

5

7 ratings
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  • 5 stars7
  1. Profile photo of addick7494

    Very easy to follow and the course didn’t take long to complete

  2. Profile photo of dwgree1964

    Great course. Gives the straight information and not too much fluff.

  3. 1 2
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  • UNLIMITED ACCESS
  • Course Certificate

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