Instructors
Social Media Marketing 2017
Complete Social Media Marketing Course, Start learning From Beginner to Advanced.
7 STUDENTS ENROLLED
“Through practical approach, this course will take you from beginner to advanced level of social media marketer. This course is designed to give learners a great grounding and skill set to enter the world of social media marketing.
Requirements:
- You should have a business need for social media – either as someone who is an entrepreneur or within an organization.
Who should attend this course?
- Those looking for a comprehensive social media certificate.
- This course is not for personal use of social media.
Outcome:
- Understand the social media foundations.
- Be able to fully audit their organization.
- Plan goals and create a vision.
- Build a social media strategy.
- Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging.
- Use advanced features of the most popular social networks.
- Understand the wide scope of social media.
- Understand the risks of social media.
- Use social media not just for marketing, but for customer services & PR.
- Understand the fundamentals of content marketing.”
Course Curriculum
| Introduction to this course social media | |||
| 001 Introduction to the course | 00:06:00 | ||
| Starting with the basics - Beginners | |||
| What is Social Media and the broadening scope of Social Media | 00:04:09 | ||
| Free Getting Started Bonus Content | 00:00:30 | ||
| Choosing your channels | 00:03:24 | ||
| Your Social Media Strategy | |||
| Introduction Social Strategy the Social Journey | 00:05:09 | ||
| Vision Goals | 00:04:30 | ||
| Final words on your Strategy | 00:03:33 | ||
| Strategy quiz Quiz | 00:00:00 | ||
| Getting started with the social networks | |||
| Facebook the quick start guide | 00:16:18 | ||
| Twitter the quick start guide | 00:16:19 | ||
| Youtube the quick start guide | 00:07:30 | ||
| Google the quick start guide | 00:09:18 | ||
| Instagram the quick start guide | 00:07:30 | ||
| Getting started quiz Quiz | 00:00:00 | ||
| The Social Media Audit | |||
| The Social Media Audit | 00:07:21 | ||
| Social Media Audit Spreadsheet Template | 00:00:00 | ||
| Social Audit – Name Variations Brain-storming sheet | 00:00:00 | ||
| History of Social Media | |||
| The history of Social Media, then and now | 00:04:04 | ||
| Social Media Content Marketing | |||
| An introduction to content marketing | 00:03:33 | ||
| The 5 Types of Content Marketing | 00:02:10 | ||
| Content Marketing Dos and Donts | 00:01:27 | ||
| Content Planning | 00:03:16 | ||
| Content Marketing for Customer Services | 00:01:24 | ||
| Content Marketing for Recruitment | 00:03:18 | ||
| Content Planning Template | 00:00:00 | ||
| Case study Red Bull | 00:00:00 | ||
| Facebook - What you need to know | |||
| Facebook The Content Mix | 00:04:21 | ||
| Scheduling Posts | 00:01:25 | ||
| Creating Offers | 00:02:22 | ||
| Post review function | 00:01:10 | ||
| Moderation agecountry restrictions | 00:01:03 | ||
| Page Messaging | 00:01:33 | ||
| Call to Action Buttons | 00:02:01 | ||
| Insights Analytics | 00:08:09 | ||
| Case study Cadbury | 00:00:00 | ||
| Case study Innocent Drinks | 00:00:00 | ||
| Case study Air Asia | 00:00:00 | ||
| Twitter - What you need to know | |||
| 001 Twitter The Content Mix | 00:03:27 | ||
| 002 Privacy Security | 00:01:21 | ||
| 003 Following Tweeting | 00:02:21 | ||
| 004 Following Dos and Donts | 00:02:27 | ||
| 005 Notifications | 00:01:03 | ||
| 006 Pinning Tweets | 00:01:13 | ||
| 007 Basic Analytics | 00:01:28 | ||
| 008 Case Study Tommy Hilfiger | 00:00:00 | ||
| 009 Case study Bonobos | 00:00:00 | ||
| 010 Case study Oreo | 00:00:00 | ||
| 011 Case study Sammys | 00:00:00 | ||
| Google Plus what you need to know | |||
| Google Plus The Content Mix | 00:03:04 | ||
| Page managers | 00:02:15 | ||
| Using and managing circles | 00:03:15 | ||
| Google Local | 00:02:33 | ||
| Case study Cadbury | 00:00:00 | ||
| Social media automation | |||
| Introduction to automation | 00:01:24 | ||
| Engaging content – part 1 | 00:01:25 | ||
| Engaging content – part 2 | 00:02:30 | ||
| Guide When to use Social Media Automation | 00:00:00 | ||
| Scheduling and multiple network posting | 00:02:15 | ||
| Why use Hootsuite | 00:00:00 | ||
| Saved searches | 00:01:04 | ||
| Blogging - what you need to know | |||
| Why blog and considerations | 00:06:03 | ||
| Which platform | 00:02:06 | ||
| Creating a WordPress.com siteblog | 00:01:13 | ||
| Content and frequency | 00:05:06 | ||
| Optimisation | 00:01:27 | ||
| Winning with Blogging – Download | 00:00:00 | ||
| Other social networks and channels | |||
| Blab.im – quadalogues and reblabs | 00:15:09 | ||
| Workbooks, templates and downloads | |||
| Guide to which social networks to use | 00:00:00 | ||
| Social Media Strategy Workbook | 00:00:00 | ||
| Social Media Strategy Template | 00:00:00 | ||
| Social Media Playbook Template | 00:00:00 | ||
| Social media branding and image guidelines | 00:00:00 | ||
| Further Strategy Resources | 00:00:00 | ||
| Additional case studies | |||
| Case study Dove Cosmetics | 00:00:00 | ||
| Case study Etsy | 00:00:00 | ||
| Case study Lenovo | 00:00:00 | ||
| Case study Honda | 00:00:00 | ||
| Case study Ford Instagram | 00:00:00 | ||
| Case study HM Instagram | 00:00:00 | ||
| Case study Jamie Oliver Youtube | 00:00:00 | ||
| Get your certificate, badge and LinkedIn cert | |||
| Certificate badge instructions | 00:00:00 | ||
Very easy to follow and the course didn’t take long to complete
Great course. Gives the straight information and not too much fluff.