Social Media Marketing 2017
Complete Social Media Marketing Course, Start learning From Beginner to Advanced.
“Through practical approach, this course will take you from beginner to advanced level of social media marketer. This course is designed to give learners a great grounding and skill set to enter the world of social media marketing.
- You should have a business need for social media – either as someone who is an entrepreneur or within an organization.
Who should attend this course?
- Those looking for a comprehensive social media certificate.
- This course is not for personal use of social media.
- Understand the social media foundations.
- Be able to fully audit their organization.
- Plan goals and create a vision.
- Build a social media strategy.
- Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging.
- Use advanced features of the most popular social networks.
- Understand the wide scope of social media.
- Understand the risks of social media.
- Use social media not just for marketing, but for customer services & PR.
- Understand the fundamentals of content marketing.”
|Introduction to this course social media|
|001 Introduction to the course||00:06:00|
|Starting with the basics - Beginners|
|What is Social Media and the broadening scope of Social Media||00:04:09|
|Free Getting Started Bonus Content||00:00:30|
|Choosing your channels||00:03:24|
|Your Social Media Strategy|
|Introduction Social Strategy the Social Journey||00:05:09|
|Final words on your Strategy||00:03:33|
|Strategy quiz Quiz||00:00:00|
|Getting started with the social networks|
|Facebook the quick start guide||00:16:18|
|Twitter the quick start guide||00:16:19|
|Youtube the quick start guide||00:07:30|
|Google the quick start guide||00:09:18|
|Instagram the quick start guide||00:07:30|
|Getting started quiz Quiz||00:00:00|
|The Social Media Audit|
|The Social Media Audit||00:07:21|
|Social Media Audit Spreadsheet Template||00:00:00|
|Social Audit – Name Variations Brain-storming sheet||00:00:00|
|History of Social Media|
|The history of Social Media, then and now||00:04:04|
|Social Media Content Marketing|
|An introduction to content marketing||00:03:33|
|The 5 Types of Content Marketing||00:02:10|
|Content Marketing Dos and Donts||00:01:27|
|Content Marketing for Customer Services||00:01:24|
|Content Marketing for Recruitment||00:03:18|
|Content Planning Template||00:00:00|
|Case study Red Bull||00:00:00|
|Facebook - What you need to know|
|Facebook The Content Mix||00:04:21|
|Post review function||00:01:10|
|Moderation agecountry restrictions||00:01:03|
|Call to Action Buttons||00:02:01|
|Case study Cadbury||00:00:00|
|Case study Innocent Drinks||00:00:00|
|Case study Air Asia||00:00:00|
|Twitter - What you need to know|
|001 Twitter The Content Mix||00:03:27|
|002 Privacy Security||00:01:21|
|003 Following Tweeting||00:02:21|
|004 Following Dos and Donts||00:02:27|
|006 Pinning Tweets||00:01:13|
|007 Basic Analytics||00:01:28|
|008 Case Study Tommy Hilfiger||00:00:00|
|009 Case study Bonobos||00:00:00|
|010 Case study Oreo||00:00:00|
|011 Case study Sammys||00:00:00|
|Google Plus what you need to know|
|Google Plus The Content Mix||00:03:04|
|Using and managing circles||00:03:15|
|Case study Cadbury||00:00:00|
|Social media automation|
|Introduction to automation||00:01:24|
|Engaging content – part 1||00:01:25|
|Engaging content – part 2||00:02:30|
|Guide When to use Social Media Automation||00:00:00|
|Scheduling and multiple network posting||00:02:15|
|Why use Hootsuite||00:00:00|
|Blogging - what you need to know|
|Why blog and considerations||00:06:03|
|Creating a WordPress.com siteblog||00:01:13|
|Content and frequency||00:05:06|
|Winning with Blogging – Download||00:00:00|
|Other social networks and channels|
|Blab.im – quadalogues and reblabs||00:15:09|
|Workbooks, templates and downloads|
|Guide to which social networks to use||00:00:00|
|Social Media Strategy Workbook||00:00:00|
|Social Media Strategy Template||00:00:00|
|Social Media Playbook Template||00:00:00|
|Social media branding and image guidelines||00:00:00|
|Further Strategy Resources||00:00:00|
|Additional case studies|
|Case study Dove Cosmetics||00:00:00|
|Case study Etsy||00:00:00|
|Case study Lenovo||00:00:00|
|Case study Honda||00:00:00|
|Case study Ford Instagram||00:00:00|
|Case study HM Instagram||00:00:00|
|Case study Jamie Oliver Youtube||00:00:00|
|Get your certificate, badge and LinkedIn cert|
|Certificate badge instructions||00:00:00|