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Ultimate Google AdWords Course 2017

Transform Your Sales Using Google AdWords And Get Your AdWords Certification

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“This course is designed to optimize your AdWords campaign. Your customers are using Google every single day to search for the products and services you offer, but you’re losing business to your competition because their AdWords campaigns are more effective. This course will teach you to Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns.

Who should take this course?

  • Anyone who wants to master the world’s most powerful and popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their webiste
  • Entrepreneurs who want to leverage the power of the world’s most advanced advertising platform to their competitive advantage
  • Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step by step instruction how they can succeed with AdWords
  • Students who want to develop a set of professional marketing skills
  • Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
  • This course is NOT for you if you are not ready to take your online advertising and marketing seriously
  • If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed


  • No experience required
  • For This Google AdWords Course you should have a website, landing page or Facebook page that you want to send traffic to.
  • BUT even if you don’t have a landing page or website yet, you should still enroll in this AdWords course to become an expert in pay per click advertising
  • All you need is a laptop, tablet or smartphone with an internet connection!
  • NO experience with AdWords required!

In this course you will learn:

  • How to set up your AdWords account from scratch
  • The theory behind successful online advertising
  • What keywords are and how to use them to your advantage
  • How to set up conversion tracking and how to track phone calls from your website
  • How to track sales, revenue and form submissions using Google AdWords
  • How to take advantage of competitor reports and customer data in your campaigns
  • How to write and A/B test your ads
  • How to increase Quality Score and decrease your cost per click
  • How to structure your account, campaigns, ad groups and keyword lists for optimal results
  • How to analyze keyword data in Excel to gain deeper insight into your data
  • How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
  • How to monitor your campaign performance on a regular basis
  • How to spot trouble in your account and what you need to do to fix it
  • How to understand your customers from a psychological level
    and Much more.”

Course Curriculum

Introduction We all gotta start somewhere
Welcome To The Up and Running With Google AdWords course 00:06:24
What Is Google AdWords 00:09:16
Creating Your First AdWords Account 00:06:24
Creating Your First Campaign And Choosing The Right Campaign Type 00:10:00
Location And Language Targeting Settings For Your Campaign 00:10:00
Setting Your Campaign Budget, Bid Strategy And Default Bids 00:09:00
Ad Delivery Preferences And Campaign Scheduling Options 00:11:33
Quiz 3 How Well Do You Know Your AdWords Basics Quiz 00:00:00
Writing Killer Ads
The Anatomy Of Text Ads 00:19:27
Crafting Your First Text Ad 00:14:27
Quiz 2 Testing Your Ad Writing Skills Quiz 00:00:00
All About Keywords - The Heartbeat Of Your Account
Keyword Basics Keywords vs Queries 00:08:11
An Overview Of Keyword Strategies And Keyword Research Tools 00:12:33
Understanding The Characteristics Of Keywords 00:10:30
Understanding Keyword Match Types 00:18:24
Understanding Broad Match Keyword Match Type 00:18:21
Understanding Broad Match Modified Keyword Match Type 00:15:00
Phrase and Exact Match Keyword Match Types 00:17:36
Keyword Research The Concept Of Keyword Themes 00:10:30
Keyword Research Using Googles Suggested Keywords And Creating Your First List 00:09:48
Keyword Research Using Suggested Searches As A Research Tool 00:07:00
Advanced Keyword Research Using The Google Keyword Planner 00:11:03
Using SEMRush And The Google Keyword Planner To Get Volume And Cost Estimates 00:13:21
Keyword Research Putting It All Together With Structured Keyword Lists 00:11:27
Keyword Planning The 6 Main Ways People Communicate With Search Engines 00:11:00
Keyword Planning What Keywords Can Teach Us About Buying Intent 00:10:00
Keywords And The Four Stages Of The Buying Funnel 00:11:06
How To Predict Which Keywords Are Going To Lead To Sales And Conversions 00:14:21
How To Organize Your Keywords By Relevancy In Microsoft Excel 00:15:00
Formatting Your Keywords With Different Match Types In Microsoft Excel 00:06:27
Quiz 3 Understanding Keywords Quiz 00:00:00
Account Structure - How To Structure Ad Groups Like A pro
Account Structure How To Create A New Ad Group Within Your Campaign 00:07:18
Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:30
Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:09
How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:06
Setting Up Your AdWords Billing
Setting Up Your AdWords Billing 00:09:03
The Incredible Dynamics Of The AdWords Auction
Introduction To The AdWords Auction 00:20:06
Understanding Quality Score Click Through Rate And Ad Relevancy 00:15:18
Understanding Quality Score Landing Page Quality 00:07:03
Understanding Ad Rank and How It Is Calculated 00:12:06
When You Could Ignore Low Quality Scores and when you cant 00:09:09
Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables 13 00:08:03
Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables 23 00:13:00
Advanced Techniques Diagnosing Low Quality Score With Excel Pivot Tables 33 00:11:19
Expanding And Refining Your Campaigns
001 Navigating The AdWords Dashboard 00:16:00
002 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:09
003 Editing The Essential Campaign Settings 00:06:12
004 How To Create New Campaigns That Will Improve Your Results 00:15:15
005 How ToUse Your Website To Make The Best Campaigns Possible 00:15:28
006 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00
007 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:06
Negative Keywords - Your Greatest Ally
001 Understanding Negative Keywords In-Depth 00:14:13
002 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:31
003 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:16
Making Your Ads Unstoppable With Multiple Ad Extnesions
  • $149.00 $29.00
  • Course Certificate

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